IPTV Platform

Television has long been a closed market where the delivery was done by the local channels itself and a few cable companies or satellites. With the airwaves going digital, and broadband access becoming the norm, delivery of the TV through Internet becomes a reality.

IPTV opens up the television market to a broad range of telephone companies and other service providers. Many are looking at launching “triple play” services by adding TV to existing broadband and Voice offering on a single bill.

To a great extent, Television has been around for decades and has becomes part of our every day life. The key is to deliver a service that offers the same look and feel with some value added services and functionality.

With analog television on the verge of extinction in western markets, IPTV is to thrive and replace the old technology. MRG research forecasts that the global IPTV subscriber based will grow from 2.1Million in 2004 to 27Millions in 2008, with global revenues from the services exceeding $15 billions in 2008.

IPTV allows new players to tap into a huge Pay TV market (more than $55 billions in the US alone in 2004 – according to IDC) and existing players to consolidate their position.

nangu.TV proposes an IPTV service that changes very little to the way people use their TV set. End users use their remote in the same way as before, obtaining the same results. Progressively, they can discover the new opportunities that the service offers. It is based on a portal that has been running virtually glitch free for more than two years in Denmark.

nangu.TV IPTV service offers a large number of channels with a flexible way to order new TV package. In addition, interactivity can be introduced to eventually get the end user involved. Activity monitoring provides also valuable marketing data on each end user behavior.